Privacy policy
Last updated 06/04/2025
1. Data We Collect
We only collect personal data when you:
Subscribe to our newsletter (via Buttondown): your email address.
Visit our website: we use Plausible Analytics, which is privacy-focused and does not use cookies or collect personal identifiers.
2. How We Use Your Data
We use your data to:
Send occasional newsletters or updates (if you've subscribed).
Understand general site usage trends through Plausible.
We do not sell or share your data with third parties.
3. Email Communication
If you've subscribed to our mailing list:
You may unsubscribe at any time using the link at the bottom of any email.
Our newsletter service is powered by Buttondown. You can view Buttondown's privacy policy.
4. Data Storage
Your email is stored securely via Buttondown's encrypted servers. We retain your data only as long as necessary for its intended purpose.
5. Your Rights (EU/EEA)
As a resident of Norway or the EEA, you have the right to:
Request access to your data.
Correct or delete your data.
Object to or restrict processing.
Please email us at enquire@novafelix.com to exercise any of these rights.
6. Campaign Pages and Google Analytics
On specific campaign pages (such as our Google Ads landing page), we use Google Analytics 4 (GA4) to measure the effectiveness of our marketing campaigns.
What data is collected:
Google Analytics collects anonymized data about how visitors use the campaign page, including:
• Which pages are visited
• How long visitors spend on the page
• Which products are added to the cart
• General geographic location (city level, not exact address)
• Device type and browser
Why we use this:
We use Google Analytics to understand which campaigns work best, improve the user experience on our campaign pages, and optimize our marketing.
Your consent:
Before Google Analytics loads, you will see a cookie banner where you can choose to accept or reject tracking. Your choice is saved in your browser, and you can change this at any time by deleting cookies or contacting us.
Google Analytics privacy:
Google Analytics is a service provided by Google. Data is sent to Google and stored on their servers. You can read more about how Google handles data in Google's Privacy Policy. We use Google Analytics with IP anonymization enabled, which means your IP address is shortened before being sent to Google.
How to disable:
If you reject cookies on the campaign page, Google Analytics will not load. You can also install the Google Analytics Opt-out Browser Add-on to disable Google Analytics on all websites.
7. Changes to this Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date.